Logo research for the Brief.

Intro.

For my first task I was assigned to do to research and anazlye the details of each logo and what that logo can so 

What is a logo. 

A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company. A picture, as they say, can tell a thousand words. People generally find it easier to remember a simple image over words alone. Our eyes are drawn to visual objects and well designed logos add visual appeal to printed documents and web pages.

Types of Logos.

There are some of the example of each types of logo.

The kelmoscott has the more french look to it because of the square layout and the title fonts.
Also it has the flower pattern and if you take a future look at it. It has symbolism because the way that the flowers are positioned and designed represents the french revelation.
The title font is bold and has the more french design to it. It has a scroll design to it.
Also the only colour that is used in this logo is black and white to give the older feel to it.
This logo beings to the genre of classic because it has the 1880s feel to it when the person is looking at it and can appeal to the people of the old.

  NOPICNIC is a mainly a square logo designed with retro letting on the middle. It has a smooth texture on the text on the middle that allows the reader to see it clearly. On top of that the background is a nice flat red design. This logo looks like it belongs into a gaming genre because of the retro style fonts and the contrast of the logo being high.  Outside the flat red background there is a small but a visible grey square and it tells the audience that this logo is a company of gaming company.
Okay its NOPICNIC not a gaming company but its look like it can fit into a gaming company.
If I was able to make something similar to this logo my background  will be light purple and the fonts will have the same retro style but lettering will be different.

Rockstar Games
Media Sector Gaming

This logo can be very comparable with the rockstar games logo because because both of these logos have flat smooth colour.
The difference between each logo is the rockstar games has no edges whatsoever while NOPICNIC has edges.
Secondly unlike NOPICNIC Rockstar games only use one letter because they want to make it iconic as possible.
Lastly both logos have very different styles that matches the theme of that certain target audience for example the rockstar games logo is targeting to a more modern audience while NOPICNIC looks like its focusing on the retro gaming audience.

BRASS logo is mostly simple because the background of it is grey and at the middle of the text its light grey/white. The letters of this text were played around with because there were all made by using various tools such as the rectangle, eclipse and knife tools as well as the warp and width tool.  This logo looks like it belong in a shoe brand because of the way it was designed and most shoe brands like nick and addis use the same techniques on they designs.
If I wanted to make this logo I will be using the following tools.
Knife Tool
Text Tool
Ellipse Tool
Width Tool.

You may notice that on top of the logo all of the colours of the pallet are used and all of the colours were turned using the twirl tool.

Now unlike any other logo in this post this one has a twist because after the second half of the text is flipped upside down.

Other than that this logo is very simple with a generic black bond on the text. There is no background whatsoever and all the letters are all under cased. It's a sans serif font because there is no extra bits on the letters. 

Step by step guide for this logo.

1. Open up illustrator

2. Click on file and new.

3. Set the size 576W/711H

4. Now click on the type tool

5 Type in hat- (lower case letters) as well as bold text

6 Than make a new layer and click on the type tool again and type in trick (lower case letters) as well as bold text.

7 Now click on object and click on expand on the text. 

8 Now drag both text to the point.

9 Now select the layers and merge them. 

10 Highlight both text and make them bigger

Now your are done making the logo

Just a short example but it may not be accurate to the actually logo

Like with the Hat-Trick logo this start logo is mostly simple but instead of second half of the word being upside down this one is more unique. for starters the s and the t is connected to each other because they have been starched out. 

Also the font that is used in this logo is comic sans bold.

One more thing about this logo its it a rubber style to it because threes is no straight line 

Other than that its pretty much the same to the previous logo that I covered designed wise.

1. Open up illustrator

2. Click on file and new.

3. Set the size 576W/711H

4. Now type in .start in bold test(lower case)

5 Now get the warp tool and click on the s and t as well on a and a bit of on the air and make it more cartoonish 

 6 Make a new layer, get a circle by using the ellipse tool, create the circle and make it big

Now make an another new layer and using the text tool type in R in a capital letter.

Now drag the R towards the circle. 

Now merge the layers of the circle and R.

Lastly resize both the circle and R to make the small as possible as well as dragging them towards the t.

You have finished your logo  

The last logo for this post veryday is once again has a very simple design text wise. The text size is 18pt and unlike the last two logo that I covered this one actually colour on the text and the colour that is used for this text is light brown. Also on the left side of the logo there's a logo that is designed like the heart. There is low key lighting on this logo.

Also the logo on the left features 3 colour that are light colour for each type of colour. 

The designed of the heart is very unique because while the first half is coloured in browned the second half of heart has two colour of purple and pink. 

This logo looks like a logo that can be used for an animation software.